"The Lorax" has some nice animation, but other than that, it fails to realize it's potential. Adapting a children's book cannot be an easy task, especially when it is Dr. Seuss. There is a certain magic and comfort that comes from reading Dr. Seuss, and there really has not been a Seuss film adaptation that has captured much, if any magic at all. "The Lorax" is far from subtle in its environmentalist message. It is an important message to share with people, but it can be done like this: Take care of the environment, or you will regret it. A 3-second message dragged out into an hour and a half film is not a pleasant experience. The story s so bland. A boy from an all plastic town wants to get a real tree so he can impress a girl. He comes across an old guy who feels the desire to tell the boy all of his feelings about nature. It feels dragged out and all of the voice talent in this movie is wasted. Danny Devito as the Lorax is a good casting, but this movie has a Lorax size hole in it. There is very little Lorax actually in the movie. Taylor Swift is not a good voice actor. Zac Efron does decen, and Ed Helms is decent too. There is just no substance in this movie outside of the environmentalist message. Illumination Entertainment struck gold with "Despicable Me," but since then I have not been impressed with any of their other features other than "Despicable Me 2." This movie is a mess and lacks any real memorability or substance. Overall, I give this movie a 4/10.